Deadline is exclusively reporting that Pete Davidson and O’Shea Jackson Jr. have signed up to star in STXfilms comedy-drama American Sole, set in the world of after-market sneakers, one of the fastest-growing areas of in-demand streetwear.
The film focuses on two twenty-somethings with mountains of college debt who use the fast cash of after-market sneaker reselling to achieve their American dream. But when their startup runs out of cash and a shady investor is their only way out, the dream quickly becomes a nightmare.
Chris Paul, NBA All-Star and producer on the project, released a statement saying:
American Sole is a story about the highly exciting, very profitable sneaker industry and the secondary sneaker market. With my own personal passion for sneakers and the culture that drives it, I’m excited to be a part of telling this entertaining story.
Adam Fogelson, chairman of the STXfilms Motion Picture Group, added:
We’re always looking for ways to tap into the zeitgeist, and anyone who’s paying attention to popular culture around the world knows that this particular trend authentically marries the worlds of fashion, music, sports and business and this project has garnered genuine interest in all of those key verticals. We believe we have assembled a dream team of filmmakers, and with the cast led by Pete, we couldn’t ask for a more exciting fit for STXfilms.
The film marks Chris Paul’s first feature film as a producer through his Oh Dipp!!! Productions. Also producing on the project is Kevin Hart, who will be producing through his HartBeat banner, and Jake Stein, who will produce through his Scondo Productions banner.
Stadium Goods, the world’s premier sneaker and streetwear marketplace, will serve as consulting producer on the project. John McPheters will serve as executive producer, on behalf of Stadium Goods, alongside HartBeat’s Bryan Smiley. Drew Simon and Patricia Braga will oversee the project for STXfilms.
I’m very much interested in seeing how this project unfolds, particularly with the casting but mainly because it’s being written and directed by Ian Edelman who was the creator of the HBO series How To Make It In America, which has a similar premise of focusing on twentysomethings trying to start a fashion company in New York. Underrated and unfortunately only ran for two seasons, but still worth checking out if you never watched it before.