Variety is reporting that IFC Films have acquired the North American rights for the comedy-drama film Mainstream.
Mainstream follows a young woman who starts producing YouTube videos with a charismatic stranger and finds herself rising to internet stardom. However, the situation quickly turns upside down as the dark side of being a viral celebrity threatens to consume them both.
The film, directed Gia Coppola who co-wrote the screenplay with Tom Stuart, had its world premiere last year at Venice Film Festival.
President of IFC Films, Arianna Bocco, released a statement saying:
Gia Coppola’s ‘Mainstream’ is a bold and innovative film that captures the excitement and discord of the current social media environs with an entertaining wit. We are thrilled to partner with Gia and her great producing team to bring these viral-worthy performances to theatres and digital this summer.
The film is produced by Fred Berger of Automatik, Lauren Bratman, Gia Coppola of American Zoetrope, Andrew Garfield, Jack Heller and Scott Veltri of Assemble Media, Siena Oberman of Artemis, Francisco Rebelo De Andrade, Enrico Saravia, Alan Terpins of Tugawood, and Zac Weinstein.
The film stars Maya Hawke, Andrew Garfield, Nat Wolff, Jason Schwartzmann, Alexa Demie, Johnny Knoxville, Colleen Camp, Jacqui Getty, Nick Darmstaedter, Marshall Bell, Juanpa Zurita, Adam Barnhart, Trevor White, Casey Frey, Charles Melton, Jake Paul and Patrick Starr.
Mainstream is now currently scheduled for cinematic release and on demand on 7th May 2021.